It’s always a proud moment to see a brand you’ve worked on being released to the world, and on the evening of June 28th, The Postal Museum held a pre-launch party to celebrate the opening …
Altogether amazing first year for creative experts
Creative agency Altogether has smashed its two-year target in the first 12 months of trading, thanks to winning new regional and national clients. The Newcastle-based company was founded last year by award winning team Sarah …
Is your brand ready for Autumn?
Here we are in September with summer slowly coming to an end. People are returning from holiday ready for a busy and productive Autumn in the lead up to the end of the year. This …
Judging at the Scottish Creative Awards
Having been invited to join the 2016 Drum Scottish Creative Awards judging panel, I jumped at the chance to be part of such an acclaimed event. Made up of leading Creative and Design Directors from …
Top ten branding mistakes
1. Thinking your brand is just your logo Your brand is not your logo. It is the perception that your audiences have of your organisation and is formed through everything that you do. Your logo …
Writing better design briefs
The design brief is the starting point and the bedrock of your project. It states what you’re hoping to achieve and sets the parameters of what you expect your designers to do. It is important …
Is playing it safe the biggest risk of all
The thing about bad marketing communications is that the vast majority of the time, the only risk is invisibility, blandness and anonymity. It’s often assumed that the spectrum of ‘risk’ runs from damaging to brilliant, …