Re-branding a conference to increase audience awareness and grow ticket sales
Dibi is a major international conference bringing together like minded UX designers and web developers from across the world, featuring 16 inspiring presentations from those shaping the future of the web.
With 2016 signalling a time of change and with the objective to grow the conference and increase ticket sales, they needed a brand that could work hard and reflect this vision. To align with the themes of the conference and the contrast between designing and building tech, we created a typographic marque with juxtaposed lettering. The marque was uniquely drawn using simple graphic shapes.
The two tone visual language became a recognisable device to be implemented across a wide range of communications from website and social media to conference programme and conference branding.
Ticket sales in 2016 were up more than 200% on the previous year since the re-brand and re-launch of the website. The conference attracted international sponsorship and sold over 400 tickets.