A brand with real connections
Collaboration across sectors is a huge topic at the moment as is the growing skills gap. Engaging Pathways is a community interest company, set up to provide consultancy and strategy to tackle these issues. Working with businesses, education, local government and charities to help establish links, projects and meaningful connections between the sectors, they aim to create seamless relationships with benefits for all.
We worked closely with the directors at Engaging Pathways to create an identity that instantly conveys the nature of their organisation. With a marque that connects each sector, the connections can change and adapt across the typography, subtly showing Engaging Pathways working between these sectors to encourage interaction and collaborative working.