Middlesbrough Town Hall
A new brand to celebrate an iconic music venue.
Middlesbrough Town Hall has played host to many great names in music, Oasis; Bowie; The Clash; AC/DC; Radiohead; The Smiths and many more! With their 130th anniversary in January 2019, we were appointed in Autumn 2018 to create an identity and start to build a brand that would position them for the next phase of their astonishing journey.
The venue was closed for several years as it was transformed with the support of HLF and Arts Council funding, it re-opened early 2018. Cherished by many people over the years, the new identity needed to reaffirm Middlesbrough Town Hall as a place for the community as well as signal the transformation, aiming to grow audiences and bring new talent to their stages.
We spent time understanding the venue, the spaces and how they are used, and importantly meeting staff and holding a workshop session to define their vision for the future of the town hall. For the brand to be a success, staff had to believe in it first and foremost.