July 14, 2022

A new brand appointment

In our creative sector, mental health still isn’t talked about enough. The most commonly diagnosed mental health issues for creatives are anxiety (36%) and depression (32%). For us, to have the opportunity to work with such an incredible organisation and community of people who are there to make sure no one struggles alone, is humbling.

Over the next few months, we’ll be meeting more of the Mental Health Concern and Insight IAPT teams and listening to their views and vision for the future as well as consulting with their wider community of people and partners.

Adam Crampsie (he / him), CEO, explains the rebrand decision:

“Our ambition is to have a single, unified new name and brand for the whole organisation – distinctive and accessible. We’re embracing the evolution of our brand, which will allow us to become an innovative, integrated partner in the health and social care landscape.

Our current brand structure is confusing, whether you’re a commissioner looking to work with us in the NHS, or someone who is looking to use our services. We need a single unified brand that reflects a modern charity that works in conjunction with the NHS, to make sure that nobody struggles alone.

To help us achieve this, we’re delighted to be working with Altogether, a branding agency that specialises in working with charities like ours.”

We are looking forward to working together at such an imperative time and to repositioning Mental Health Concern and Insight IAPT with a renewed future focus.