We’re often asked about our branding ‘process’, sounds very clinical doesn’t it. When actually it’s far from it, we find by involving those at the heart of the organisation, it’s a fun, moral boosting and meaningful journey.
We spoke to Thea Van Der Velde, Marketing and Communications Manager at Tyne about their re-brand and the impact they have felt throughout the organisation.
What made Tyne think about re-branding?
Tyne’s been providing housing, support and healthcare to the North East’s most vulnerable people for almost 50 years now. In 2019 we appointed a new CEO and started an ambitious programme of work to develop and grow our services in order to provide more accessible opportunities to those in need.
Reviewing our brand was a key part of this. We knew that if we wanted to grow and position ourselves as leaders in the region, we needed to have the foundations in place. We decided to embark on a full rebrand to help us develop a stronger brand positioning that clearly communicated who we are, what we do and why we do it.
Tyne’s old identity had been with them for many years.