December 16, 2021

Brand Collab

Altogether and Everything have combined our creative minds and expertise to establish a vibrant identity for one of Newcastle’s most precious historic buildings and City Centre’s only remaining workspace dedicated to creative businesses and artists.

Our agencies worked in partnership to define the name, brand identity, signage, wayfinding and a fully bespoke website for High Bridge Works (formerly BALTIC 39). Inspired by the High Bridge site’s rich heritage of innovation and the diverse creativity of its contemporary community, the partnership created a brand that is unique, authentic and compelling.

Originally named High Bridge Works built in 1767, the building blazed a trail for innovation and creativity, a place where visionary Newcastle inventor Lord Armstrong commissioned High Bridge Works owner Henry Watson to produce the rotary engine that pioneered the use of hydroelectricity.

Everything Creative Director Mickey Devine said, “The studios in the building are home to a broad community of people and businesses working in the creative industries and is a multi layered hub of creativity. Our challenge was to create an identity that would appeal to both existing and potential studio holders, as well as a wider audience visiting the new Newcastle Contemporary Art Gallery within the building.”

Sarah Tempest, Altogether Strategy Director added, “High Bridge Works stood out as a name with true meaning and legacy, honouring this creative space and celebrating the next phase of its journey. Importantly with the diverse community of studio we knew we had to establish a brand that would feel relevant and representative of everyone.”

Watch this space for full case study coming soon.