September 18, 2020

Bridge to a bold new brand

Charity branding Bridge Northumberland

When you’re out of work it can have a huge impact on your confidence and self belief. For many it’s hard to know where to turn, how to find work or how to develop skills, particularly in rural communities. Bridge is an employability project funded by Community Fund and European Social Fund, since 2016 they have been working closely with people to support them back into work and help build skills and confidence to move on with life.

During lockdown we were appointed to work with the Bridge team to develop a new brand identity, communications and website to give the project a stronger presence. The new brand needed to raise awareness of Bridge, aiming to garner more support from delivery partners, as well as present a trusted and friendly face to participants of the project.

Charity branding Bridge Northumberland

We wanted to reinforce the Bridge name and pick up on the sentiment of working together, everyone’s journey is different so Bridge work with each and every person to define skills and roles to help them grow. Like wise with partners, by collaborating they can provide more specialist services. We created a mark that is half of a bridge to symbolise Bridge connecting and working with people from across the project whether that’s the people they support or their delivery partners. It reflects Bridge being part of and facilitating each journey, but they can only do that by working together.

The bold and vibrant mark can also be reflected to hold imagery, putting the person front and centre and bringing a warmth to the communications. Bridge is for people so let’s tell their story.

The brand has recently launched and their new website is live and we hope the project goes from strength to strength.