The Newcastle University campus is one of the best places to visit for arts and culture in Newcastle, from museums and galleries to theatre and outdoor sculpture. Our task was to promote these wonderful places and experiences to encourage visitors to explore the campus area.
Working closely with the University marketing and content team as well as cultural partners in the area, we created a concept that plays on the eclectic experiences visitors can have in and around the campus.
With imagery provided from each venue we a created a lively, collage style to capture the spirit of culture on campus.
It’s easy for visitors to spend a day, a weekend or an hour and experience something new. This came through in digital and printed itineraries with an illustrative map suggesting routes visitors could take to make the most of their experience.
The campaign has rolled out on digital ads, buses and transport sites across Newcastle.
We absolutely loved working on this project to celebrate the fantastic cultural experiences in our city.