We all love lego right? So you can imagine our joy at being commissioned by National Museums Scotland to produce the creative for their Awesome Bricks Lego event at the National Museum of Flight.
For one weekend only, yes that’s one weekend, visitors could design, build and race Lego vehicles, listen to talks about the fascinating history of Lego, explore the Lego fan zone, go on the mini-figure hunt around the museum and much more. An epic weekend of awesome bricks.
We created a colourful, energetic and bold creative approach for this unique, multi-activity weekend. The creative was implemented on everything from outdoor posters to digital ads.
Recent visitor figures from the weekend in August show that audience numbers were 15% up on target, there are even bigger plans to re-visit the event next year.
Awesome news (last pun we promise).