We’re super excited to see phase 1 of the Farrell Centre site launch.
Established by Newcastle University with kind donations from acclaimed architect Sir Terry Farrell, the Farrell Centre will take inspiration from Farrell’s recommendation that every city should have an ‘urban room’ where citizens can actively engage with their city’s past, present and future. It will also draw from Farrell’s archives covering over 40 years in practice as one of the world’s leading architects and planners, donated to Newcastle University in 2017.
We are thrilled to have undertaken the brand journey with the Farrell Centre team, from name, identity and brand guidelines to visual language and of course website, we have worked together through the pandemic to bring this project to life.
It’s been a great collaboration with Beluga digital to support us with the build and content strategy, phase 2 will feature an active ‘explore’ section where audiences can interact with podcasts, video, opinion pieces and co-curation of an exciting new exhibition.
Watch this space for the wider brand communications.
Check out this article from the Guardian to find out more about this ambitious new centre.