May 29, 2023

IF you love what you do!

Our creative team have worked with the team at IF: Milton Keynes International Festival since it’s inception in 2010, as Altogether we started working with the festival in 2016. It’s taken place every 2 years (apart from lockdown sadly) and has had an incredible impact on the regional economy. Engaging around 500,000 people, the Festival presents a world-class, multi-arts programme over 10 days which includes large-scale and family events.

The Festival is now regarded by Arts Council England as ‘one of the two best branded Festivals in the UK’ and it is also officially recognised by the European Festivals Association as ‘one of Europe’s most remarkable festivals’.

2023 was their 7th festival and we were delighted to have worked with the team to create the communications and out of home campaign to promote their ambitious 2023 programme.

Several months of hard work resulted in an 80 page pocket size programme, national ads campaign local and major news such as Guardian, Daily Telegraph and Times, out of home within an hour of Milton Keynes and on site branding.

It was a brilliant start to the summer for our team to be immersed in such a brilliant programme.