January 07, 2020

Illuminating the self, art exhibition branding

Illuminating the Self at Hatton Gallery and Vane Gallery Newcastle, exhibition identity, brand identity and typography by Altogether Creative.

We’ve been keeping it all under wraps but last year we were appointed to develop the identity and communications for an ambitious collaborative exhibition ‘Illuminating the Self.’ An exhibition of new work at Hatton Gallery and Vane Gallery by artists Susan Aldworth and Andrew Carnie, Illuminating the Self will explore different aspects of Newcastle University’s groundbreaking new research into developing a new treatment for epilepsy relating to the CANDO project (Controlling Abnormal Network Dynamics using Optogenetics).

Illuminating the Self at Hatton Gallery and Vane Gallery Newcastle, exhibition identity, brand identity and typography by Altogether Creative.
Illuminating the Self at Hatton Gallery and Vane Gallery Newcastle, exhibition identity, brand identity and typography by Altogether Creative.

Our creative response picks up on the shattering effects of epilepsy, the loss of control and trying to piece back together the moments before and after a seizure. The typography is fractured yet sensitive, visually reflecting the human struggle to live with and understand epilepsy.

Aldworth’s work includes hand embroided narrative collected from hundreds of people living with epilepsy and Carnie’s work uses motion, large scale video and digital responses, we wanted to hint at this through the feeling of sensitive typography with hints of motion.

The exhibition guide is self bound using a smart folded format to hold content together, without the use of staples or stitching. The guide can be updated throughout the duration of the exhibition to hold additional pieces such as programmes for events and talks.

The exhibition will explore the human perspective of living with epilepsy and the potential impact of technological interventions within the brain. Supported by Wellcome, Imperial College London, Arts Council England and the Epilepsy Society to name but a few, the exhibition is a true collaboration and we are thrilled to be part of such an ambitious vision.

The exhibition opens to the public on 16th January at Vane Gallery and 18th January at Hatton Gallery.