August 26, 2016

Judging at the Scottish Creative Awards

Having been invited to join the 2016 Drum Scottish Creative Awards judging panel, Sarah jumped at the chance to be part of such an acclaimed event. Made up of leading Creative and Design Directors from some the UK’s largest creative agencies it was a real privilege for Altogether to be acknowledged.

The judging took place over 2 days, from print to packaging, online to outdoor, we scrutinised, debated and challenged hundreds of entries. It was such an interesting process, used to challenging our own creative work on a daily basis, this was like 30 crit sessions in 2 days! Every judge had their own opinion and when we couldn’t agree it was about listening and understanding everyone’s point of view.

Altogether Creative Sarah Tempest Design award judge.
Award judging by Sarah Tempest Altogether creative

What was apparent from the shortlisted work was the steadfast commitment to an idea, it’s not about big or small budgets, it’s about that bulletproof concept being beautifully or powerfully executed and delivered.

Awards are so important for the industry, not only does it drive team morale and instill a healthy appetite for competition, it highlights the talent and growth in different regions and Scotland sure has that in abundance.

Looking forward to seeing the shortlist revealed and showcasing the best of Scottish creativity.