April 22, 2021

Northumberland National Park campaign launch

With the country starting to open back up after a long winter lockdown, people are craving freedom and fresh air. We worked with the team at Northumberland National Park Authority to create a campaign that would encourage their audiences to consider the impact of their visit and visit considerately.

Following a credentials and written proposal submission, we were thrilled to be appointed to work on this imperative campaign.

The campaign concept of ‘Now & Forever’ highlights the incredible experiences visitors can have but reminds them that by caring for the park’s unique surroundings today, future generations can continue to enjoy them for years to come.

The campaign will flex to highlight broad messages over time, emphasising the importance of responsible behaviour, including taking litter home and being considerate of wildlife to ensure the park remains a place for people and nature to recover together.

Importantly the campaign will also support and advocate for the residents and community who live and work in the area, giving them a united voice within the campaign.

We collaborated with Mam’s the Word to perfect the narrative across headlines and supporting copy, we’ll be sharing that in a full case study soon.

A brilliant project to be part of with a fantastic team.

Read more about the campaign from this recent press release.