We’re thrilled with the pop-up cinema exhibition stand we designed for NFS, part of Your Homes Newcastle. In the housing sector, competition is tough at national exhibitions and the team wanted something that would draw people in and give them a chance to engage with potential customers.
Working closely with the NFS team and with large format specialists The Bigger Scene, we devised the idea of a pop-up cinema – complete with screen, reclaimed cinema seats, bespoke movie poster lightboxes and popcorn machine.
The team won most innovative stand awards at the CIH Housing exhibition, praise indeed!
The stand will be re-purposed for departmental services at Your Homes Newcastle, enabling the economical re-skinning of the stand to be used again and again, creative and cost-saving.
