November 15, 2019

RGS campaign out in the wild

Developed to promote open day at the school on Saturday 16th November, the campaign features real moments from across the RGS. With such multi-layered experiences happening every day, we wanted to capture this and the spirit of the school in the campaign and show that ‘there’s more to life at RGS’.

Creative copylines featuring some of the diverse experiences are combined with real imagery of the students, not to mention the rhyming style of the copy. Even the teachers were getting involved in coming up with ideas for copy, it was a fun and honest campaign to work on and we’re thrilled the school really got behind the concept. True collaboration!

Watch out for the campaign on digital platforms as well as outdoor sites across the city.