Half-term week sees the launch of an exciting new project we’ve been working on this year with 11 museums and galleries in West London.
As funding in the arts becomes ever more challenging, collaboration amongst cultural collectives has become a powerful way to pool resources, working together to maximise budgets when it comes to marketing.
With Central London naturally taking the limelight for cultural visitors to London and East London bagging the spot for a more hip, cultural experience, West London museums, galleries and historic houses wanted to put themselves on the map. Not only did they want to raise awareness of the cultural gems west of the city, they wanted to give local visitors a reason to visit the array of venues in their locality.
With venues ranging from historic country houses to London’s only narrow gauge railway, all of the involved organisations are unique places to visit.
We worked closely with the collective, of 11 partners and stakeholders to facilitate workshops, name and brand the destination as well as designing an interactive family trail around all 11 sites. The project launched at the weekend to local schools and families to take advantage of half-term week.
See the case study here