ACORN

Branding rooted in innovation for a safer future.

ACORN is a new robotics and AI accelerator linking Cumbria and Oxfordshire. Aiming to accelerate the commercialisation of robotics and AI, they are aiming to make nuclear decommissioning safer, faster and cheaper, while stimulating regional job creation and economic growth in Oxfordshire and Cumbria.

The initiative, a consortium with the UK Atomic Energy Authority, University of Oxford and University of Manchester, will fund robotics and AI researchers to forge and strengthen collaborations with local and national organisations as well as inspire and equip a new, more diverse generation of talent to step into the world of nuclear robotics and AI.

Our role was to create a brand narrative and identity that could capture their vision, something approachable, memorable, and able to carry the story of a pioneering project rooted in collaboration and innovation.

The stylised oak leaf mark we created is a symbol of growth, reflecting how ACORN supports ideas, people and technologies to grow and thrive.

The wider visual language picks up on the rounded pixels, with bespoke iconography created in a similar style.

We worked on everything from brand, tone of voice and marketing materials, through to a new website to launch the initiative.