A brand to connect cultures through extraordinary art.
Set up in the late 1990’s Art Reach started life as an arts fundraiser for major capital development projects. Now in 2022 as well as still supporting organisations to secure funding through their consultancy expertise, they have established a reputation as leading festival, event and public art programmers and producers, delivering large scale arts events across Europe.
The events and art that Art Reach creates are centred around working with refugee and asylum seeking artists, with sanctuary at the heart of many of their projects. They want to elevate and support under represented artist voices in the arts and bring their work to people and communities across the UK.
Such an ambitious and bold organisation doing such important work, yet their brand just didn’t reflect this. The connection and brand presence of one of the main festivals they deliver was also lacking. Journeys International Festival is a Europe wide festival celebrating the creative voices of refugee & asylum-seeking artists.