Developing a brand identity for an employability project.
When you’re out of work it can have a huge impact on your confidence and self belief. For many it’s hard to know where to turn, how to find work or develop their skills, particularly in rural communities. Bridge is an employability project funded by Community Fund and ESF, since 2016 they have been working closely with individuals to support them back into work and help build skills and confidence to move forward in life.
We were appointed to work with the Bridge team to develop a new brand identity, communications and website to give the project a stronger presence. The new brand needed to raise awareness of Bridge, aiming to garner more support from delivery partners, as well as present a trusted and friendly face to participants of the project.