Everyturn Mental Health
A bold new brand to unify a mental health charity.
For almost 40 years national non-profit Mental Health Concern has been providing a range of specialist mental health services to people and families with mental ill health, dementia and complex needs. Their services are predominantly commissioned by the NHS and local authorities. They also run talking therapies organisation Insight IAPT, a free service for people feeling low, anxious or stressed also commissioned by the NHS.
The growth of the service across the UK within the two teams highlighted the need for a more integrated, joined up approach. Having two separate names for parts of one organisation was confusing, they needed a name and identity to unify the teams under one strong brand for the future.