Co-creating a new brand identity with, and for, Key’s community.
Founded in 1992, Key is a local charity rooted in South Tyneside, they provide a range of housing advice, support and accommodation services to young people at risk of homelessness or experiencing hardship.
As well as aiming to prevent youth homelessness, Key work to empower young people by giving them support and helping to instil the confidence they need to live successful, independent lives and get back into education, training, and employment. The charity also founded and leads the partnership which deliver the Key2Life food bank, the longest running food bank in South Tyneside which plays a crucial role in supporting one of the most deprived areas in the country, needed now more than ever.
After a period of rapid growth as demand for its services increased during the pandemic and on the cusp of moving from a small to a medium-sized charity they were ready to review their brand and website. We were appointed to work with their organisation to refresh their brand identity, re-define their purpose and ultimately re-position them for this incredibly important phase of their journey.
Originally known as Key Project, the project had been set up almost 30 years ago and has very much grown from a small project supporting young people, to a region wide organisation supporting young people and families and working across housing, wellbeing, support and prevention of youth homelessness.