NewcastleGateshead Cultural Venues 

A campaign to encourage visitors back to cultural venues.

Following a drop in footfall since the pandemic started, Newcastle Gateshead Cultural Venues appointed us to create an uplifting campaign to encourage more people back to cultural venues and to return in-person performances, exhibitions and events.

The #MakeYourMoment campaign highlights and celebrates the many diverse experiences audiences can enjoy and aims to inspire them to visit. The campaign emphasises the array of cultural art forms and experiences that can be enjoyed in NewcastleGateshead and invites people to ‘make their moment’ when they visit any one of the 14 venues.

 

Every venue is different, and no one day out will be the same. #MakeYourMoment encourages people to experience something new or something they’ve missed over the past few year. From cinema, galleries and museums to music, theatre, science and dance, let’s celebrate just how much we have to experience in our region.

The campaign is running on large format outdoor channels, digital platforms and in venue promo’s. We’ve also created a toolkit with imagery and downloadable static and motion assets unique to every venue to give venue’s flexibility to organically post to support and share the campaign.

It’s been a huge team effort with the NGCV team helping to organise a whistle stop static and motion shoot with volunteer models and getting involved in copy ideas.

After 2 weeks of running the campaign across digital and social, the website had 4,300 unique users, with 5,672 page views. This generated 3,300 click throughs to the 14 venues. The digital campaign blended ads delivered 869,213 impressions with a 1.46% click through rate, performing well against an industry average of 0.3%.

We have everything crossed this converts to audiences returning to enjoy these awesome places.