National Museums Scotland

Awareness campaign for a national museum.

As one of Britain’s best preserved Second World War airfields, National Museum of Flight is an epic day out. Visitors have the opportunity to see iconic aircraft, experience real social history stories and interact with dramatic exhibits.

With so much to experience from aircraft hangars to outdoor space and air fields, the experience is diverse and multi-layered, giving the museum a wide appeal to many different audiences.

We were appointed to create a destination campaign to drive visits to the museum throughout the year and position National Museum of Flight as a must-visit destination.

The creative uses thrilling angles of real aircraft and multi dimensional typography, with thought provoking, rhyming copylines that celebrate the unique stories from the museum collection.

The campaign ran across outdoor and digital media, with static and animated executions helping to bring the concept to life.