NFS: Your Homes Newcastle

A cinematic exhibition experience.

NFS, part of Your Homes Newcastle is a market leader in the provision of affordable furniture and furnished accommodation to social housing customers. To grow awareness of their service, their communications team attend several major housing sector exhibitions across the UK.

Each exhibition has a different size and spec, so we were tasked with designing and producing a multi-purpose, flexible exhibition stand. The concept needed to have impact to attract audiences to engage with NFS.

The concept was based around creating a custom cinema experience, with a 5 minute animated video showcasing the benefits of working with NFS, the ideal platform to create a buzz.

From concept to artwork, attention to detail was a must. The seats were sourced from a vintage store and re-upholstered, lightboxes were designed in the style of movie posters, drapes were hung around the screen and there was even space for a popcorn machine. We collaborated with The Bigger Scene to bring our ideas to life.

The team won most innovative stand awards at the CIH Housing exhibition.