Entrepreneur Rob Wood and Newcastle University have teamed up to help young people gain the tools, confidence, and support they need to thrive. This collaborative programme brings together resources, educators, and students from secondary school to postgraduate levels, aiming to create an inclusive, enterprising community.
From the start of the project, we were excited to help shape the vision, mission, and brand narrative for this initiative. Our journey began with a vision workshop involving key stakeholders, where we developed a narrative centered around the idea of ‘Enterprise for everyone’. We went beyond just defining the vision, purpose, goals, and impact by creating a bold manifesto: ‘Enterprise can change everything’, aiming to spark a movement driven by the power of enterprise.
These illustrations, characterised by fluid, loose lines, showcase a diverse range of personalities and hint at various career paths, making the visuals both inclusive and distinctive. The bold, primary colors are drawn from the Newcastle University palette, ensuring they stand out across all communications.
We also created a visual style guide and worked closely with the university’s digital team to design the website.
