Scarborough Museums and Galleries
Creating a brand identity to galvanise and connect.
When Scarborough Museums Trust merged with Woodend, they needed a new brand identity and name to unite and reposition the organisation and bring together their venues. We were delighted to be appointed to work with them on this important project.
SMT managed two venues, the Scarborough Art Gallery and the Rotunda Museum. Woodend is a historic house and once home to historic literary family the Sitwells in the late 1800’s. Now it houses a stunning art gallery and contemporary studios for a range of creative businesses as well as a cafe. All venues are linked by beautiful gardens that connect the gallery and Woodend to the Rotunda Museum, so it was clear to see the merger would strengthen Scarborough’s cultural offering and bring the organisations together to promote and care for these historic town venues.