A brand built on a belief in people.
Operating across five local authorities in Tyneside, Tyne employs close to 100 members of staff across a range of disciplines that span much further than housing. With services covering a crisis direct access hostel, a medical centre, 100 long-term secure tenancy units, and a specialised mental health hostel, Tyne’s services are a lifeline for those who have nowhere to turn to if they become homeless, since 1973 Tyne have been there for those who need them most. Importantly Tyne also play an active role in the community, providing training and volunteering opportunities at their farm, Ouseburn Farm.
To support more people, more often, Tyne recognised the need to elevate their presence and clearly communicate their broad activity across the region. They needed to re-define their values, purpose and visual identity to position them for the future. We were appointed to work with their team through the brand journey.