West London Wonders
A collective cultural destination brand to maximise arts budgets.
As funding in the arts becomes ever more challenging, collaboration amongst cultural collectives has become a powerful way to pool resources, working together to maximise budgets when it comes to marketing.
With Central London naturally taking the limelight for cultural visitors to London and East London bagging the spot for a more hip, cultural experience, West London museums, galleries and historic houses wanted to put themselves on the map. Not only did they want to raise awareness of the cultural gems west of the city, they wanted to give local visitors a reason to visit the array of venues in their locality.