An activewear brand for everyday warriors.
Introducing YANA – a start-up activewear brand for women inspired by the most fearless tribe of women, the amazonians.
We were appointed by founders and sisters Charlotte and Sophie to help to bring their active wear vision to life. As sisters they have a strong bond and support one another no matter what, this was very much at the heart of their amazonian concept. The amazons were an ancient tribe, a tight community who were fearless in protection of their tribe. This ethos of sister-hood was a powerful part of the founders vision that we needed to stay true to.
Having chosen an amazonian inspired name, based on letterforms of ancient tribes and patterns, it was down to us to give YANA a story, a tone of voice and a visual identity that would capture this bold vision.