Your Homes Newcastle
Visual identity and interpretation of brand values.
Having gone through an intensive consultation with staff and stakeholders, Your Homes Newcastle had defined a new set of values and principles. We were appointed to develop a visual style that would bring the values to life graphically throughout their newly renovated head office workspaces and could be implemented across internal communications to reinforce and subtly remind staff of the core principles.
It was important to adhere to the existing Your Homes Newcastle core brand colours and their main identity, so taking inspiration from their home symbol, we created an illustrative visual style that integrates their values along with supporting narrative.